Energy Capsule x Adidas
- Location: Istanbul/Turkey
- Client: Adidas
- Sector: Lighting Experience
- Size: 55 sqm
- Year: 2018
- Scope: Lighting Experience
Energy Capsule is an immersive lighting installation designed in collaboration with Adidas, presented as part of Turkey’s first pop-up museum in Istanbul. Created by EC Lighting Design Studio, this project was envisioned not just as a product launch, but as a memorable spatial experience—where light becomes the storyteller.
Commissioned for the release of Adidas’s latest sneaker model, the installation invited visitors into a completely dark room. Through a carefully orchestrated interplay of color-changing light sources and motion sensors, users were subtly guided toward the central object: the shoe. Upon reaching it, the lighting dramatically shifted, revealing an eye-catching, Instagram-worthy environment designed to spark social media engagement.
Throughout the launch event, the installation attracted a wide array of influencers, creators, and brand partners, generating exceptional digital visibility. Energy Capsule stands as a compelling fu
